ABOUT BAMBOOH
- Experts at delivering growth in Out-of-Home for independent, and independent thinking, media agencies and clients.
- BambOOH is a new kind of Out-of-Home specialist, one that is independently owned, run and whose sole focus is working with companies like ours.
- BambOOH’s founders have both worked in the sector for over 20 years and have spent the vast majority of that planning & buying Out-of-Home for independent media agencies.
- This unparalleled knowledge and understanding of these client requirements, coupled with access to some of the best tools in the market mean we are uniquely positioned to deliver best-in-class planning, buying and implementation for any size, shape and type of OOH campaign.
"Out of Home advertising reaches 98% of the UK population every week."
OPPORTUNITIES
Growing your business with Out Of Home.
BUS
The old saying that buses go where people go still stands true today. From the iconic London Red bus to a targeted regional bus campaign, bus formats can provide an excellent entry level format for advertisers wanting to use out of home. With internal and external formats, from full wraps to a whole (mega) rear, from passenger panels to streetliners, there are a whole host of opportunities across both single-deck and double-deck buses to suit any advertiser.
TRANSPORT
The rail & metro networks are perfect for advertisers wishing to focus on a desirable audience on the move, targeting the commuter and leisure traveller. There are opportunities at most stations, from static frames to premium digital screens, bespoke opportunities & ticket gateways at main termini and beyond. Train Card Panels across many of the major routes once again deliver dwell time and perform well for Direct Response (DR) activity.
Taxis offer a great opportunity for advertisers on a premium vehicle focused on city centres and ‘optimised by humans’ with drivers hunting down customers and therefore delivering advertising where people are; opportunities include wrapping the entire taxi (full liveries), superside panels and even bespoke special builds.
RETAIL
The retail environment allows advertisers to target a varied demographic across multiple formats and locations, serving not only as a brand building opportunity but also helping brands influence purchase close to the all-important point of purchase. With environments that span malls to supermarkets, convenience stores to changing rooms, pubs & clubs to gyms & leisure centres there are a multitude of retail opportunities that maximise budgets and offer value. Across these environments there are a vast array of potential formats from large format digital to branded lifts and shopping trolleys. There is always a solution if you need to target the retail environment.
How We Work
A trusted framework that connects all aspects of out of home advertising
BambOOH Framework
The BambOOH Framework is our core system - it provides an end-to-end solution for the process of campaign planning & optimisation, booking and management.
- Contains all OOH inventory in one place alongside real-time market intelligence allowing us to monitor live availability and trade automatically
- Allows for analysis of ROUTE audience data and provide environment & format recommendations along with sample frame-lists
- Mapping within BambOOH Framework allows us to search for frames around UK geography or Points of Interest (be it from available databases or client's 1st Party data)
BambOOH Connect:
OUR OOH DMP
BambOOH Connect enables clients to buy in additional information ensuring even more effective solutions and measurement for their activity.
- Combines multiple data sets including; mobile location data, points of interest, OOH inventory and ROUTE's cone of visibility
- The platform can report on audience movements on a weekly basis; this greater understanding of bespoke audiences provides insights based on real and recent consumer behaviour. Such detailed insights have become even more valuable across 2020/21 and beyond as our behaviours have undergone marked change
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